RAWALPINDI: The Rawalpindi Development Authority (RDA) has introduced a new Assets Management initiative aimed at protecting public land, generating sustainable revenue, and making better use of long-neglected properties across its housing schemes.
The initiative was formally unveiled at a high-level briefing held at the RDA Conference Room, chaired by the Commissioner of Rawalpindi and the Director General of RDA. Senior officials from finance, planning, engineering, and estate management departments attended the session, reflecting the broad institutional commitment behind the programme.
Director Estate Management Maleeha Iesar led the presentation, outlining a three-part strategy focused on: preventing illegal encroachment on RDA-owned land; developing vacant properties to create steady income for the Authority; and improving land use across 13 housing schemes currently under RDA’s ownership.
The initiative comes in response to growing concerns over the gradual encroachment of open spaces within established housing colonies, a problem that has steadily reduced both public utility and the Authority’s land assets over the years.
In response to the briefing, the Commissioner and DG RDA directed all department heads to extend full support to the Estate Management Directorate. They also ordered the prompt preparation and submission of design drawings for proposed construction on identified sites, emphasising the need for swift action across all relevant departments.
The meeting concluded with unanimous agreement among all officials to move forward with the plan. Authorities indicated that construction and development activities are expected to begin once the designs receive formal approval.
Officials noted that this initiative signals a broader shift in RDA’s approach, moving from simply owning land to actively managing and developing it. The programme is also expected to serve as a model for urban land management across Punjab.
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