SBP Scales Up Digital Payments Drive for Eid-ul-Adha 2026, Expanding Coverage to 96 Cattle Markets Nationwide

SBP Scales Up Digital Payments Drive for Eid-al-Adha 2026, Expanding Coverage to 96 Cattle Markets Nationwide

Central bank deploys 22 banks, temporary transaction relaxations, and digital infrastructure in bid to reduce cash dependency during Eid trading season

Islamabad, May 16, 2026

ISLAMABAD — The State Bank of Pakistan (SBP) has launched its most expansive digital payments initiative to date ahead of Eid-ul-Adha 2026, extending its annual “Go Cashless” campaign to 96 cattle markets across the country, a near-doubling of the 54 markets covered in the preceding year. The central bank’s move signals a deliberate escalation of its efforts to digitise one of Pakistan’s largest seasonal commercial events, where billions of rupees exchange hands, predominantly in cash, over the course of just a few weeks.

A Seasonal Window for Financial Inclusion

Eid-ul-Adha, one of Islam’s most significant religious observances, is accompanied in Pakistan by an enormous surge in livestock trading. Cattle markets locally known as mandi become bustling commercial hubs in the days preceding the festival, attracting buyers and sellers from across provinces and socioeconomic backgrounds. Historically, these transactions have been conducted almost exclusively in cash, presenting considerable security risks and limiting financial traceability.

The SBP has framed the cattle market campaign as a strategic leverage point in its broader financial inclusion agenda. By targeting an event with high transaction volumes and wide public participation, the central bank is attempting to convert seasonal cash users into habitual adopters of digital payment channels. The 2026 campaign, announced on May 15, represents the most operationally ambitious iteration of this effort since its inception.

List of Cattle Markets

Operational Infrastructure and Participating Institutions

Under the 2026 framework, 22 commercial banks will establish dedicated camps and kiosks within their assigned markets. Bank representatives will be tasked with on-the-spot account opening for cattle sellers, livestock transporters, and allied service providers, while simultaneously deploying QR code-based payment terminals to facilitate instant digital transactions.

To address cash access needs in parallel, the central bank will also deploy mobile banking vans, automated teller machines (ATMs), and Cash Deposit Machines (CDMs) at market sites where infrastructure permits.

Critically, the SBP has introduced temporary relaxations on transactional and account balance limits, effective from May 14 through June 5, 2026, to accommodate the elevated payment volumes typical of the Eid trading season.

Expert Analysis: Ambition, Execution, and Structural Challenges

Financial sector analysts broadly welcome the initiative as a meaningful step toward broadening digital financial access, while noting that the operational challenges of converting informal, trust-based livestock markets to cashless models should not be underestimated.

“The SBP deserves credit for the consistency and scale of this campaign,” said a Karachi-based economist specialising in digital finance. “Doubling the number of covered markets in a single year reflects genuine institutional commitment. But the real metric is not how many markets are covered; it is the percentage of transactions within those markets that actually shift to digital rails. That data, if published transparently, would tell us whether the campaign is achieving systemic change or merely symbolic presence.”

Pakistan’s financial technology ecosystem has undergone considerable transformation in recent years, with the central bank’s own Raast instant payment system, Pakistan’s first fully interoperable instant payment system, launched in January 2021, emerging as a key enabler of zero-cost, real-time digital transfers. The SBP’s encouragement of Raast-enabled services alongside mobile banking applications and QR payments reflects an effort to consolidate these tools for public use in high-traffic informal settings.

However, analysts have flagged structural barriers that regulatory directives alone cannot resolve. Connectivity gaps in peri-urban and rural markets, low digital literacy among older cattle traders, and a deep cultural preference for physical currency in large-value livestock transactions present persistent headwinds.

“A seller moving a high-value animal sometimes worth several hundred thousand rupees often prefers cash because it offers immediacy and privacy,” noted a policy researcher at a Lahore-based development institute. “Building trust in digital systems for high-stakes, one-time transactions requires more than kiosks and QR codes. It requires demonstrable reliability, fraud protection, and peer adoption.”

Regulatory Context and National Digital Strategy

The Go Cashless campaign is situated within Pakistan’s wider national agenda to expand financial inclusion and formalise economic activity. Pakistan remains among the countries with the largest unbanked populations globally. The World Bank’s Global Findex 2025 Report identified it as one of eight countries accounting for over half of the world’s 1.3 billion unbanked adults.

Nevertheless, recent years have seen measurable progress: according to SBP data, bank account coverage has risen from 47 percent of the adult population in 2018 to around 64 percent, driven partly by the proliferation of mobile wallets and branchless banking services.

The SBP’s temporary relaxation of account and transaction limits during the Eid window is noteworthy from a regulatory standpoint. Such adjustments recognise that standard Know Your Customer (KYC) thresholds, designed for routine banking, can inadvertently exclude individuals seeking to make legitimate, high-value seasonal payments. By calibrating limits to seasonal economic realities, the central bank is attempting to reduce friction without compromising the integrity of its anti-money laundering framework.

Outlook

With Eid-ul-Adha widely expected to fall on May 27, 2026, the window for on-the-ground deployment is narrow. The success of this year’s campaign will likely be assessed not only by uptake figures but also by the SBP’s ability to retain newly onboarded customers within the formal banking system beyond the festival season. Sustained engagement rather than one-time digital transactions would represent the more durable indicator of progress toward Pakistan’s financial inclusion objectives.

The central bank has encouraged citizens to utilise mobile banking applications, branchless banking wallets, Raast-enabled services, and QR payment platforms for all Eid-related transactions, emphasising the security, convenience, and systemic benefits of reducing cash dependency in high-traffic commercial settings.

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 References

Business Desk. (2026, May 15). Eid ul Adha: SBP launches ‘Go Cashless’ campaign for cattle markets. Geo News. https://www.geo.tv/latest/664625-eid-ul-adha-sbp-launches-go-cashless-campaign-for-eid-ul-adha-cattle-markets

Profit Desk. (2026, May 15). SBP scales up Eid ul Adha Go Cashless drive; expands coverage to 96 cattle markets. Profit — Pakistan Today. https://profit.pakistantoday.com.pk/2026/05/15/sbp-scales-up-eidul-adha-go-cashless-drive-expands-coverage-to-96-cattle-markets/

Pakistan Today. (2026, May 16). SBP expands Eid ul Azha cashless payments drive to cattle markets. Pakistan Today. https://www.pakistantoday.com.pk/2026/05/16/sbp-expands-eidul-azha-cashless-payments-drive-to-cattle-markets

State Bank of Pakistan. (2026, May 14). Go Cashless — Eid ul Adha 2026 [Press release]. https://www.sbp.org.pk

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