It is understood that a business will be seen as being more reputable if its office is located in a better area; however, there is a lot more to being in a location than just its reputation. A better location brings forth numerous opportunities including access to an exclusive clientele as well as easier usage of public transport for employees and clients. It is common to see several established businesses having their offices located in the same area or building.
This gives them the opportunity to mingle and approach the clientele they would otherwise not have access to. The same goes for access to transport. Public transport can be a significant determinant for individuals, especially employees when picking an office to work at. Employees who do not use personal vehicles to commute have no option but to use public transport.
A commercial and centrally located office building will have better access to public transport as there will be greater demand for buses, taxis, etc. Thus, a central office location can encourage employees to accept employment and work comfortably, knowing that their commute to and from work will not be inconvenient or difficult.
Additionally, even those looking to make safe investments must take into consideration that picking a project in a good area is more likely to bring a quicker return on investment. This is because higher rent rates can be charged, and the value of the office will only increase with time if they ever want to sell their property.
It is understood that the location of a project is equally important for investors as it is for real estate developers, therefore, projects constructed in better locations tend to gain more attention and stand out.