Pakistan’s real estate industry is growing, and as per the Pakistan Bureau of Statistics, the industry of the country worth somewhere between $300 to $400 billion.
Being one of the safest investments in Pakistan, the real estate attracts investors both locally and globally, especially Pakistanis living abroad.
To leverage this opportunity, Zameen.com pioneered a series of property investment shows around the world.
Known as Pakistan Property Show (PPS), Zameen started off the set of exhibitions back in 2016, this time the event is happening at the DWTC, where most of the global shows are held.
In this roundup, we will be covering the what, why, and how’s’ of PPS, and how such expos help the country in the long run.
Importance of Property Expos
First thing first, why are such expos arranged? To educate the public, promote progress, share resources/innovation, and improve cooperation among brands. Generally, an exhibition is hosted by a country and invites international organizations, other countries, and companies across the private and public sectors.
Be it trade or real estate, international fairs help the hosting country to strengthen their international image and help its position in the international market. Being multifaceted in nature, the extraordinaire setup arranged by PPS also encourages business meetings, diplomatic encounters, and other opportunities to prosper.
The core purpose of this real estate expo is to clear the misconceptions about real estate industry in the country and attract foreign investments.
Furthermore, expos like PPS let the participant countries strengthen their relations and financial ties, as well as the promotion of their respective products. Participating in the event and jelling up with other competing brands is great for vendors like us, for brand building and expansion, and of course, for engaging with a new audience mix.
To sum it up, Real estate expos do not open new avenues to real estate developers and builders only, but also help in a number of ways, including;
- reforming the advertising strategies for brands;
- simulate trade activities;
- offer a gateway for local and international real estate giants – to earn larger exposure; and,
- finally, bring investments in the country, which is cardinal to economic growth.
Pakistan Property Show – An Overview
Zameen.com hosts property events both in Pakistan and as well as on international grounds to – bring quality and profitable real estate investments in the country. Previous shows witnessed thousands of visitors, including overseas Pakistanis, foreign investors, dealers, agents, etc.
PPS acts as an impression-builder for the real estate market to the world. The platform is a great opportunity for real estate developers and builders to take their projects to the global level, especially to overseas Pakistanis.
So far, Zameen has hosted three events, and is now ready to set the ground for the fourth edition; the results of the previous events were;
- More than 51,000 visitors – both foreigners and Pakistanis
- Extensive brand exposure
- Thousands of serious leads
- Billions of closed deals
- Participation of Pakistan’s property giants
Other than builders and developers, some other related service providers also get on board. They include marketing and financial companies, solicitors, investment advisors, legal assistances, government officials, etc.
This time, Chakor Ventures is also participating with its premium commercial project Citadel 7. This project is located in the heart of Blue Area, Islamabad.
Pakistan International Property Expo & Convention 2022
In Islamabad, PIPEC (Pakistan International Property Expo and Convention) was held on the 16th, 17th, & 18th of December 2022. The event was held at Paki-China Expo Center, located at Garden Avenue, Islamabad.
This three-day event attracted all potential realtors, developers, stakeholders, and those willing to invest in the real estate commercial and residential industry.
Reportedly, this event was organized by the Pakistan Association of Exhibition Industry with the Jang Media Group, and hosted by real estate builders and developers from around the country with their respective projects.
According to Fahad Barlas, the COO of Pakworld Trade & Expo Centre, the attendees of the event were huge and vendors/real estate developers reported successful deal closures. People from all the provinces attended the event and invest their respective fortunes.
The aim of this property expo was to attract foreign and local funding from national and international investors – to boost the country’s economy, as a whole.
After receiving immense support from the Dubai Expo, Chakor Ventures participated in this property fair and earned enough support and exposure from national and foreign investors alike.
Pakistan Property Show & Pakistan’s Real Estate Industry
One of the pioneers of real estate shows in Pakistan is Zameen.com, which arrange industry-specific exhibitions around the globe.
At the PPS, all the industry leaders/giants are being invited to present their latest developments so that it gets easier for potential investors to decide their investments.
Being a part of a fastest growing industry in Pakistan, real estate developers require different avenues to reach their targeted audience so that they can expand, and eventually the economy as a whole; PPS is the contemporary route to expand the market and attract more and more foreign investments.
The scope and participation of Pakistan in international expos is quite low, expos, being a latest advertising trend, like PPS is indeed more of a need than want – to intrigue potential investors (foreign and overseas) in the Pakistani industry.
Wrapping Up
To reap all these benefits of a real estate expo, we are participating in such an event for the first time to build trust and credibility among investors and secure potential leads for our project, Citadel 7.
Short of Citadel 7, it is a high-rise development for all the high-rise expectations that an individual business person holds. This 20-storey project consists of a shopping mall and corporate offices.
You can visit our website: Chakor Ventures or if you’re in Dubai between September 10th and 11th ’22, meet our team at Pakistan Property Show 2022 at DWTC.
