LAHORE: City’s long-awaited Basant revival has triggered a remarkable surge in commercial activity, with kite and string sales surpassing Rs1.5 billion within the first five days of trading.
According to the Kite Flying Association, daily trade volumes climbed steadily from Rs160 million on the first day to Rs180 million on the second and Rs200 million on the third, before jumping sharply to Rs680 million on the fourth day alone. By the fifth day, cumulative sales had crossed Rs1.5 billion, reflecting strong consumer demand ahead of the festival’s official start on February 6.
On the fourth trading day, more than one million kites were sold in Lahore, alongside over 20,000 spools of string (pinna). Despite rising prices, demand remained resilient. A one-and-a-half tawa kite was priced at Rs700, a one tawa kite at Rs400, and a pauna tawa kite at Rs300. Two-piece string spools ranged between Rs12,000 and Rs15,000, depending on quality and length.
Traditional commercial hubs such as Mochi Gate, Islampura, Samanabad, Delhi Gate, Shah Alam Market, and Anarkali reported heavy footfall, while Liberty Chowk emerged as a prominent focal point of public celebrations. Markets remained active late into the night as buyers stocked up on kites, spools, and decorations.
The festival’s revival has extended beyond rooftops into public spaces, marked by fireworks displays, decorative installations, and large gatherings across the city. Punjab Chief Minister Maryam Nawaz visited Liberty Chowk and Mochi Gate, affirming that safety rods for motorcycles would be mandatory during Basant, though motorcycles themselves would not be banned.
After nearly 25 years, Basant’s return has not only revived a cultural tradition but also generated substantial economic momentum across Lahore’s retail and informal sectors.
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